
An American Watching UK Elections…Here's What I’ve Learned (So Far!)
- hicksondiaries
- 1 hour ago
- 9 min read
Okay, y'all. I need to talk about elections.
Not to stress you out — we all get enough of that — but because after living in the UK for a few years now, I've watched a full cycle of British politics up close, and I have thoughts. Loud ones. The kind that keep me up at night.
I covered a lot of this in my latest video, but I wanted to go deeper here for you — because there's so much that didn't fit in the runtime. Specifically: how propaganda works differently in each country, the voting age conversation that the US doesn't seem to be having, the absolutely wild money gap between the two systems, and the thing that genuinely blew my American mind — the fact that the UK can change its Prime Minister without holding a single public election.
Let's get into it.
The Campaign That Never Ends (vs. The One That Lasts Six Weeks)
In America, election season is basically a permanent state of being. We have elections at every level — federal, state, county, town council, school board. Some places you even elect your judges and your sheriff. And the national stuff — the presidential race — starts being telegraphed about eighteen months before election day. Eighteen months of ads, debates, primaries, rallies, and social media noise.
By the time November rolls around, the entire country is exhausted. Genuinely depleted. And I say that as someone who used to be pretty politically engaged.
Then I moved here. And I genuinely did not know there was a UK general election happening until someone mentioned it in passing. I'd gotten a couple of flyers through the letterbox (yes, I've learned the word). That was it
🇺🇸 United States: Campaign season runs 12–18 months. Ads start almost immediately after the previous election ends. Constant media coverage, social saturation, and voter fatigue are features, not bugs.
🇬🇧 United Kingdom: The Prime Minister can call a general election with roughly 6 weeks' notice. Most people I've met here treat this as completely normal. I still find it slightly surreal.
Six weeks. That's it. And honestly? The quiet is striking. There's a kind of cultural tolerance limit here — a collective sense of "okay, enough now" — that Americans seem to have lost entirely, or maybe never had.
I'm not saying six weeks is the right answer. But I do think 18 months of non-stop campaigning has real consequences for how people think and feel about politics — and I'll get to that in a minute when we talk about propaganda.
The Propaganda Nobody Wants to Call Propaganda
Here's the thing about 18 months of political ads: they don't inform. They exhaust. And exhausted, emotionally overwhelmed people are much easier to manipulate.
American political advertising is a machine designed not to persuade you toward a position but to provoke a feeling — usually fear, outrage, or disgust. The ads are often misleading. Some are outright false. And because the cycle is so long and so loud, most people have tuned out the facts entirely and are just reacting to the emotional temperature.
That's textbook propaganda. Not in a tin-foil-hat way — in the actual academic definition of the word: <em>information, especially of a biased or misleading nature, used to promote a political cause or point of view. When a political ad tells you the other candidate is going to destroy the country — without evidence, without nuance — that's propaganda. And in the US, it's legal, largely unlimited, and coming at you for over a year.
By the time election day arrives, you're completely exhausted. The entire country is exhausted. It's non-stop. It's all over social media and you just never really get a break from it.
In the UK, political advertising on broadcast television is actually <strong>banned</strong>. Political parties get allocated free airtime instead — equal-ish, regulated, overseen. Paid political ads on TV simply don't exist here the way they do in the US. You can run digital ads, but spending limits (more on those in a second) cap how much damage any one party can do.
Does that mean the UK is propaganda-free? Absolutely not. Tabloid newspapers here do significant political work — and not always honestly. The Murdoch press, certain Brexit-era front pages, the way migration is covered — there's plenty to interrogate. But the volume and financial firepower behind it is categorically different.
When you shorten the campaign and cap the spending, you also limit the propaganda window. That feels significant to me.
The Money. Oh God, the Money.
I have to be honest with you — this is the part that genuinely makes me feel a little sick.
Total estimated spending across all races in the 2024 US election cycle. That's fifteen billion dollars. One five. With a B. In a single election cycle. On ads, signs, rallies, and consultants — while people sleep in their cars and kids go hungry.
The legal spending limit per constituency in a UK general election. Around twenty thousand pounds. Per seat. Enforced by the Electoral Commission. Not a guideline — an actual rule with actual consequences.
I want you to sit with those two numbers side by side for a second.
Fifteen billion dollars. Twenty thousand pounds. The US spends more than that on printing in a single state.
And here's what that gap actually means: in America, money is speech, legally. Thanks to Citizens United and the super PAC system, corporations and billionaires can funnel effectively unlimited money into campaigns through Political Action Committees. The candidates who raise the most — usually because big business likes them — tend to win. Not always, but often enough that the pattern is undeniable.
What does that mean practically? It means the candidates most likely to challenge corporate interests, create meaningful regulation, or prioritize ordinary people often can't compete financially. They get outspent. They get out-advertised. And they lose to people who quietly owe favours to the money behind them.
That's not cynicism. That's just how it works.
In the UK, you cannot legally outspend your opponent beyond a certain point. The Electoral Commission monitors it. Candidates have been fined and disqualified for breaches. The system isn't perfect — lobbying exists here, donor influence exists here, and it's worth keeping a close eye on — but the scale is incomparable.
Worth knowing: UK political parties do also have national spending limits on top of constituency limits. In the 2024 general election, parties were capped at around £54,010 per constituency they contested — meaning a party running in every seat in England, Scotland, and Wales couldn't spend more than roughly £35 million nationally. The 2024 US presidential race alone cost an estimated <strong>$10 billion.
The Voting Age Nobody in America Seems to Be Talking About
Here's a quieter difference that I think deserves more airtime: who actually gets to vote.
In the United States, the voting age is 18. Full stop. It has been since 1971. And there's very little mainstream conversation about changing it.
In the UK, it's more complicated — and more interesting. Scotland and Wales have already lowered the voting age to 16 for devolved elections. Sixteen-year-olds in Scotland voted in the 2014 independence referendum. They vote in Scottish Parliament elections. Wales followed suit.
The argument for 16 is straightforward: at 16 in the UK, you can work and pay taxes, you can join the military with parental consent, you can get married, you can consent to medical treatment. Decisions made by politicians affect your life — your school funding, your NHS, your climate, your housing market. Why shouldn't you have a say?
The argument against is also straightforward: brain development, life experience, susceptibility to influence. The same arguments, incidentally, that were made against extending the vote to women and to working-class men not so long ago.
I'm not here to tell you what to think about it. But I am here to say: the UK is at least having the conversation. Scotland is already doing it. And the data from Scottish elections shows that 16- and 17-year-olds vote at higher rates than 18–24-year-olds, which flips the assumption that younger voters are apathetic.
In the US? This barely registers as a policy discussion. We're still fighting about voter ID laws and polling place access. The voting age conversation feels like it's decades away.
First Past the Post — and Why It Frustrates Everyone
Both the US and UK use a system called First Past the Post: the candidate with the most votes in a given area wins, even if they don't get a majority. It sounds simple. It creates some genuinely strange outcomes.
In the US, you vote directly for the president — sort of. What you're actually doing is voting for electors in your state, who then cast the real votes via the Electoral College. Which is why you can win the popular vote nationally and still lose the presidency. It's happened multiple times in living memory. The system was designed in the 18th century partly because the Founders didn't fully trust the public to vote directly, and it has never been meaningfully updated.
In the UK, you vote for your local MP — your Member of Parliament. The party that wins enough seats forms the government. The Prime Minister isn't on your ballot. You don't vote for them. You vote for your local representative, and if enough of those local representatives belong to one party, that party's leader becomes PM.
The result is that the UK is really holding about 650 local elections simultaneously, and the national picture emerges from those. It means your MP is genuinely accountable to their local community in a way that US congressional representatives sometimes aren't.
The shared flaw of both systems: you can get millions of votes nationally and end up with almost no representation, because your votes weren't concentrated in the right areas. Both countries know this. Neither has fixed it.
Changing the Leader Without an Election — Chaos or Genius?
This is the one that genuinely scrambled my American brain when I first moved here.
In the UK, <strong>the Prime Minister can be replaced without a general election. The governing party can decide — internally — that they want a new leader. They hold their own vote. The new leader takes over. The public isn't consulted. There is no national ballot. It just... happens.
Since 2016 alone, the UK has had five Prime Ministers: David Cameron, Theresa May, Boris Johnson, Liz Truss, Rishi Sunak, and now Keir Starmer. Three of those transitions happened without a general election. Liz Truss served for “45 days” before being replaced.
From an American perspective, this sounds absolutely chaotic. The president is the president. You elected them. They serve their term — four years — unless they die, resign, or are impeached (which has happened three times and resulted in removal exactly zero times). You cannot simply decide you'd prefer someone else and swap them out.
From a British perspective, they usually tell me: at least we can get rid of someone who isn't working. Which I kind of agree with — and it's a very fair point.
But here's the thing: from a governance standpoint, the UK argument is reasonable. If a leader is demonstrably failing — crashing the economy, losing the confidence of their own party, creating genuine instability — there is a mechanism to remove them quickly. No waiting for the next election cycle. No hoping for impeachment proceedings that historically go nowhere. Just: this isn't working, let's change it.
The mechanism is called a “vote of no confidence”. It can come from within the party, or from Parliament as a whole. If the government loses a vote of no confidence, it must either call a general election or resign. It's not a perfect system — a party can also quietly push out its own leader without a formal no-confidence vote, which is what happened with Boris Johnson — but the principle is that leadership is conditional on continued support, not just a fixed calendar.
Could America benefit from something like this? I genuinely think there's a conversation to be had. An escape clause. Some meaningful accountability between elections. The current system essentially means that once someone is in, you're stuck with them for four years regardless of what they do — short of an impeachment process that has never once resulted in removal.
I don't think either country has the perfect version. But the UK's willingness to change course mid-game feels, at minimum, more responsive than locking in for four years no matter what.
What Living Between Both Worlds Has Taught Me
Here's where I land after a few years of watching all of this up close.
I don't think one system is simply better. That's not really the right question, and I'd be doing you a disservice if I pretended it was. Both systems have real strengths and real, structural problems. Both countries contain multitudes.
But I do think some things are objectively worth noticing:
Shorter campaigns produce less propaganda exposure. That's not an opinion — it's arithmetic. Fewer months of political advertising means fewer months of fear-based messaging saturating the electorate.
Spending limits change who can run and who can win. When you can't simply outbuy your opponent, the quality of ideas has to do more of the work.
Lowering the voting age is happening, and the results are worth looking at. Scotland has data. The cynical "young people don't vote" argument doesn't hold there.
Accountability between elections is a real governance question. The US system offers very little of it. The UK's approach is messier, but it exists.
What I've found — genuinely — is that living between these two worlds has made me more humble and more curious about what democracy can look like. Neither country has it figured out. Both countries kind of think they do. And maybe that's the most human thing of all.
If you've lived through elections in both the US and UK, I really want to hear from you. What's your take? Drop it in the comments!




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